7 classic men’s fragrances that are still going strong

These pioneering men’s colognes have cemented themselves as favourites – and they’re here for the long haul. 

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Brut After Shave (100ml, $9.99)

brut

With a history spanning 50-odd years, Brut’s old-school scent evokes a sense of nostalgia among multiple generations.

Ultra-masculine, it’s little wonder its original slogan was “the essence of man”.

There’s good reason this influential fragrance has lasted the distance.

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Jean Paul Gaultier Le Male EDT (125ml, $69.99)

jean paul

Created in 1995 by famed perfumer Francis Kurkdjian, this scent isn’t for the shy types.

Like its intended wearer, Le Male is strong, sensual and confident with top notes of mint, lavender and bergamot.

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Aqua Di Gio (100ml, $89.99)

aqua

Inspired by his ventures in Pantelleria, Georgio Armani created Aqua di Gio.

This aquatic scent transports you to a Mediterranean vacation, with its note composition perfectly harmonising the sweet and salty nature of sea water and sunny warmth.

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Dior Sauvage EDT (60ml, $89.99)

dior

With a recent bottle revamp and campaign fronted by Johnny Depp, younger generations would be forgiven for thinking Sauvage was a new fragrance.

In fact, it was created in 1966. The fragrance – like its namesake – is crisp, sexy and very French.

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Davidoff Cool Water for Men EDT (125ml, $26.99)

davidoff

Like many classics, Cool Water for Men was created in the early 1990s – and like many men’s fragrances of that era, it has an aquatic theme.

Refreshing, sharp and vibrant with top notes of mint, green nuances, lavender, coriander and rosemary, the scent has aged well.

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Calvin Klein CK One EDT (200ml, $29.99)

ck

Clean and tangy without being overly masculine or feminine, CK One was truly at the fragrance forefront when it came to unisex scents.

Released in 1994, this no-nonsense, fresh scent has consistently remained popular.

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Aramis Pour Cologne EDT (240ml, $49.99)

aramist

Aramis launched in the ‘60s and is classic in every way.

From its traditional masculine woody, sharp notes to its leather note often associated with older fragrance, this cologne is perfect for a man who considers himself distinguished and old fashioned.

Written by Charlotte Brundrett.

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